4 Ways To Get More Traffic To Your Website
Hey there! Congrats on getting your business website up and running – that’s awesome!
Whether you built the site yourself or brought in some help, I give you a big thumbs up because it’s a huge step forward. Putting a website together is no joke, even if things went smoothly.
Now, the big question: How do you get more traffic to your website? Let’s dive into that.
Get More Traffic by Pinterest
Before I started my own biz, I wasn’t too keen on Pinterest. Fast forward to now, and I’m totally hooked.
Pinterest marketing brings in about half of all the visits to my websites. Believe it or not, it’s one of the least time-consuming ways I’ve found to drive traffic.
I know it might sound a bit wild, but I think many business owners don’t realize that Pinterest can be a traffic goldmine. Either they don’t know it’s possible, or they’re not sure how to make it happen. Good news: there’s a bunch of info out there about Pinterest marketing!
Here’s the scoop: Pinterest is more like a search engine than a social media hangout. With hundreds of millions of users each month, people turn to Pinterest for answers and ideas. Whether it’s a recipe, event location, or a marketing query, Pinterest is the go-to spot for solutions and suggestions.
And get this – more Pinterest peeps are on the hunt to buy stuff compared to Facebook, Instagram, or YouTube. About 80% of Pinterest users have snagged something they found on the platform. Pretty cool, huh?
Get More Traffic by SEO
SEO, or search engine optimization, is basically a to-do list to make your website pop up more in searches. The better your SEO game, the more likely folks will find you when they Google stuff. It’s a bit more complex, but that’s the gist.
If the idea of SEO gives you the jitters, you’re not alone. It used to make me nervous, too, because I thought it was all techy and confusing. (Yep, I was in the “I don’t know where to start” crew.)
But here’s the good news: Only a smidge of SEO is techy, and you can totally handle it. There are loads of awesome free and paid resources out there to guide you through SEO and make you feel like a pro. You got this!
Get More Traffic by Email Marketing
Let’s chat about something super important – email marketing. Yep, it’s still a big deal, even though you might not realize it. Ever notice how almost every website or blog wants your email address? There’s a reason for that.
Emails are like little warm hugs for your audience. They help people get to know your brand and hear from you regularly. Fill those emails with useful info, and folks are more likely to open and read them. The goal? Be helpful, connect with your audience, and maybe even sell them stuff that’ll make their lives better.
Now, if someone decides to bail and unsubscribe from your email list, no biggie! It’s actually a good thing. You want your email crew to be happy campers, so if someone leaves, it’s like making space for a new friend who’ll totally dig what you have to share.
Email marketing is like a bridge that leads people to your site. Do you have something cool happening, like a new blog post, a freebie, a service launch, or a product in your shop? Your email squad wants to know! They signed up to hear from you and stay in the loop.
Just remember to keep your emails sounding like you. Match that voice to your brand or blog so your peeps feel at home. And before you hit send, give your email a once-over. Make sure it’s packed with value – help them out, share tips, tell a funny or inspiring story, and throw in a link to something cool on your site. It’s like inviting them over for a visit and to learn more.
Get More Traffic by Social Media
Now, using social media to drive people to your website can be a bit tricky, but it’s totally doable.
If you’re rocking 10k followers on Instagram with that magical swipe-up link, kudos to you! I’m a little envious, I won’t lie.
But hey, if you’re not there yet, no worries. There are other ways to get folks over to your website. Let’s explore a few strategies.
Get More Traffic by Facebook
It’s a bit of a tough nut to crack because Facebook wants to keep its users right where they are – on Facebook. They’re not big fans of sending people elsewhere. Rumor has it that posts with links don’t get as much love.
So, if you have a Facebook page, don’t be surprised if only about 5% of your audience sees your posts on average. Sounds kinda meh, right? But some businesses thrive by keeping it native to Facebook. They stir up conversations, ask questions, and share photos and videos. They do this by focusing on building long-term brand awareness instead of pushing folks to their site right away.
But wait, there’s a twist! If you’re looking for quicker wins on Facebook, shift your gaze to Facebook groups. These days, lots of marketers are into groups – both joining others’ and creating their own. Why? Because members who actively engage with the group content are more likely to see posts. So, if you’re posting stuff that fits the group vibe, you can snag more eyeballs on your content.
Get More Traffic by Instagram
Instagram’s a bit like Facebook – it’s not super keen on letting people leave the platform. Sneaky, right? But no worries, I’ve got a few tricks up my sleeve to help you out.
Here’s the deal: Making Instagram work for you is a bit of a marathon, not a sprint. Most folks need to see your stuff at least 20 times before they think, “Hey, let’s check out this website.” Why? Well, Instagram is like a content tornado. People follow tons of accounts, and their feeds are flooded with posts.
So, to make them click over to your site, your posts need to be like shining stars in the Instagram galaxy. They’ve gotta stand out and scream, “I’m uniquely valuable!” That’s the secret sauce to get people curious enough to see what else you’ve got going on on your website.
Get More Traffic by YouTube
First things first, make sure your videos are standalone and share awesome content. But here’s the trick: give your viewers a little extra nudge to head over to your website. Just mention it a couple of times in your videos and pop the link in the video description.
Now, here’s where it gets fun. Your video should be like a gift on its own, but if you can toss in a freebie like a checklist, cheatsheet, workshop, or something else that adds even more value, people will sign up for it.
The magic is in the details. Tell them what the freebie will do for them, where to find the link (it’s in the video description), and ask them to click on it. Simple, right?
Drop a hint about the freebie at the most natural part of your video, and don’t forget to remind them again at the very end. Trust me, you’re not annoying – people on YouTube are used to soaking in lots of info in a short time. A little reminder helps those who want your freebie not miss out. It’s like a friendly nudge to grab the good stuff!
Final Thoughts
My go-to for more website traffic is, hands down, Pinterest marketing – it just feels so easy compared to the other tricks. And get this, many brands still get clicks from Pins tossed up years ago!
Next in line is SEO. It’s like a snowball effect – pay attention to it while building your site’s content, and you’ll be reaping the rewards for years. It’s super cool, especially when you think about how short-lived a typical social media post is (just a few hours for most, except Pinterest).
Now, social media is a powerhouse for those who love daily chats with their audience and aren’t worn out by all the social stuff. I sometimes struggle with that, and maybe don’t give as much love to these channels, but I’m determined to find my groove. My plan – the highlight sales funnel + link in bio trick. I’ve heard it works wonders. And let’s be real, Instagram is a bit of a guilty pleasure – it’s so addictive! But hey, who’s with me on that?
So, spill the beans! What are your thoughts? Are there any burning questions about boosting your website traffic? Drop me a comment, and I’m here to help!
